This series is meant to create a structure for entrepreneurs and innovators to think through the key steps that could accelerate their success in starting a business. There are 11 units that cover key areas of building a business.
Each unit has workshops, case studies, and related articles. The workshops cover all the key information about the unit. They generally include an overview, a 1-2 hour video, and the slides that go along with the video. The case studies illustrate the concepts applied in the real world. Finally, the related articles dive more deeply into key concepts from the unit.
What’s Your Roadmap to Success?
Building a Compelling Value Proposition
Turning Products into Companies
Culture, Mission and Vision
Hiring A+ Talent
Game Changing Business Models
Go To Market
Getting Behind the Perfect Pitch
Funding Strategies to go the Distance
Have You Got What it Takes?
Mastering Mutual Mentorship
The logic behind this order is that you’ll want a roadmap before you begin your entrepreneurial journey. But you probably don’t even have a company to start without an idea and how to turn it into a Compelling Value Proposition. Then, you’ll need to know how to think about how your product can be architected to create a business. As you get going, defining your Vision, Mission and Culture become critical to Hiring an A+ team. Next, thinking about your Business Model and go-to-market strategy and tactics become key to figuring out a business that can be differentiated and sustainable. And then, being able to put it all together in a Investor Pitch that you can use to raise money is usually vital and leads to needing to understand your Funding Strategy.
Finally, the last workshops in the series are a chance to think about whether you’ve got what it takes to be an entrepreneur and how to get the mentorship and that is so often critical to a rewarding experience.