In this session you’ll learn the tactical components of a great GTM plan. In particular, we’ll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation. Included in the session are case examples from two companies that detail how they have build their tactical go-to-market plans: Hubspot and Unidesk.