Go to Market Tactics

Go to Market Tactics
June 1, 2016 Michael Skok

In this session you’ll learn the tactical components of a great GTM plan. In particular, we’ll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation. Included in the session are case examples from two companies that detail how they have build their tactical go-to-market plans: Hubspot and Unidesk.

Case Examples

Unidesk – Guerilla Marketing

Unidesk – Guerilla Marketing

Unidesk – Distribution Channels

Unidesk – Distribution Channels

Demandware – Rebranding

Demandware – Rebranding

Apperian

Apperian

SplashScore

SplashScore

PatientPing

PatientPing

Brightcove

Brightcove

Hubspot

Hubspot

Demandware – Defining Minimum Viable Segment (MVS)

Demandware – Defining Minimum Viable Segment (MVS)

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  • EricEdelstein

    This is one of the best sales & marketing video’s I’ve ever seen! Thank you