The Marketing industry is evolving – based on a radical transition of how humans live, shop and learn. No longer can marketers focus solely on the tactics of “outbound” marketing. In fact, in many instances, outbound marketing can be viewed as loud and impersonal. This new reality requires a different way of thinking about marketing: Inbound Marketing.
During this presentation, Brian discusses ways companies can benefit from Inbound Marketing, leveraging important marketing assets such as Twitter, Facebook and LinkedIn communities, as well as the power of website linking – all in a way that attracts people to a brand. Brian also discusses how Inbound Marketing is a particularly appealing solution for small businesses seeking creative ways to build brand loyalty, while keeping marketing costs at a minimum.