This series is designed as a consistent set of frameworks and case studies for entrepreneurs and innovators to think through the key steps that could accelerate their success in starting a business. There are 11 units that cover some of the key areas of starting and building a business.
Each unit has workshops, case studies, and related articles. The workshops cover all the key information about the unit. They generally include an overview, a 1-2 hour video, and the slides that go along with the video. The case studies illustrate the concepts applied in the real world. Finally, the related articles dive more deeply into key concepts from the unit.
Startup Secrets Course Units
The units have been arranged in the following order:
While you can jump into any unit at any time, there is a logic behind the order of the units presented in the grid above from top right to bottom left. The logic is that you may want an overview of the Roadmap to Success before you begin your entrepreneurial journey. But you probably don’t even have a company to start without an idea and how to turn it into a Compelling Value Proposition. Then, as you turn your Value Proposition into a product it can be incredibly helpful to think ahead on how to Turn Products into Companies. As you get going, defining your Vision, Mission and Culture become critical to Hiring an A+ team. Next, thinking about your Business Model and Go-To-Market strategy and tactics become key to figuring out a business that can be differentiated and sustainable. And then, being able to put it all together in the Perfect Pitch that you can use to raise money is usually vital and leads to needing to understand your Funding Strategy to go the Distance.
Finally, the last workshops in the series are a chance to think about whether You’ve Got What it Takes to be an entrepreneur and how to get the Mentorship and that is so often critical to a rewarding experience.
To give you a sense of what you can get out of the Startup Secrets workshops at Harvard innovation lab, perhaps take a look at the following video from one of our wrap up session that provides a good summary of the types of topics and case studies covered in the sessions:
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