Startup Secrets is a nonprofit dedicated to empowering entrepreneurs through a series of frameworks and a community of peers.


A community of new and experienced entrepreneurs who work together – using and enhancing extensible frameworks and case studies – to learn, explore, and share their entrepreneurial journeys.


Our mission is to inform, motivate, empower and embolden entrepreneurs by (a) challenging their thinking in flexible and non-prescriptive ways, (b) fostering community for them to develop ideas, ask questions and learn from the experiences of others, and (c) cycling feedback, extensions and evolutions of learning into a common knowledge base that benefits all.


To further our mission, we have set out three initial goals: To create (1) a community of entrepreneurs who take from and give to a knowledge base shared by all, (2) a living repository of open and extensible frameworks, and (3) a living repository of case studies, both success and failure, tied to the frameworks.


  • We believe in the mutual rewards of mentorship and in personalized experiential learning, as opposed to prescriptive impersonal learning.
  • We believe everyone is unique and every entrepreneur deserves to find their own unique path to success.
  • We believe in equipping entrepreneurs with the ability to think for themselves so that as they make breakthroughs and find themselves in unchartered territory, they are able to develop their own solutions that build advantage and sustain success.
  • We believe there are no “right” answers – only answers right personally for each entrepreneur in their particular situations they encounter, at each stage of their journey.

You can help!

Startup Secrets is supported by you – individual donors and sponsors who align with our vision, mission, and goals, and want to make a major difference in our world. With your help and support, it will have an enduring impact.

Please contact us to inquire about sponsorship opportunities and donations for events, workshops, classes, our online work, and community and mentorship programs.