03. Products into Companies

  • Demandware – Defining Minimum Viable Segment (MVS)

    In this part of Go To Market, we discuss the importance of Segmentation and Targeting to accelerate your customer traction.

  • SolidWorks

    John McEleney, former CEO of SolidWorks, discusses how the 3D design company became a market leader.

  • Actuality Systems

    Insight into Actuality’s founding in 1997, acquisition by Optics for Hire in 2009 and the ultimate patent sale and exit…