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Culture, Mission and Vision

Harvard Innovation Lab

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Ideas are worth very little without a culture to guide the selection of talent and a big, bold vision to attract and unify the team. Human capital is what separates good companies from great companies – which is why establishing a strong culture to attract and retain the right people, while unifying them behind an inspiring vision and mission, is essential to any significant venture.

This presentation offers insight into approaches entrepreneurs should consider when developing their venture’s mission and vision – while ensuring they can execute on both. These are critical areas of focus when striving to build an enduring company.

Further, the content drills into how to establish a culture that will inspire your team to support your vision and mission. Culture development, in particular, is a complex topic and is one that should be taken seriously, as it plays a critical role in any venture’s success.

Also included is a case study from Salsify, featuring insight from co-founders Jason Purcell, Jeremy Redburn, and Rob Gonzalez. Each share details on their experiences related to culture, vision, and mission creation in a real-world fast-growing startup.

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