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Welcome to Startup Secrets!

This series is designed as a consistent set of frameworks and case studies for entrepreneurs and innovators to think through the key steps that could accelerate their success in starting a business. There are plenty of lessons designed to answer your questions about starting a business. So, what’s your question?
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Barriers to Entry

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If you have a great idea, you'll need to fight off the competition. Learn how to protect your business by building barriers to entry.
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ideas, business strategy
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BLAC and White

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Evaluate the need for your idea and find a place in the market for your business with our BLAC and White Framework
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business strategy, go-to-market, ideas
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Vision and Mission Statements

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Build your roadmap to success and inspire your stakeholders with your vision and mission statements.
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founders, identity
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How to be a Mentor

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Mentors are everywhere -- peers, experts, and investors can all be a source of mentorship. Learn how to build great mentor relationships in this lesson.
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How to Receive Mentorship

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Setting expectations for your relationship with your mentor or mentee is essential to a healthy connection. This lesson will walk through how to have conversations with your mentor or mentee.
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Iterations and Pivots

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There are times when your startup may need to change direction...but that's a scary process! This lesson will walk through best practices for iterating on your ideas and pivoting your business.
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business strategy, go-to-market, ideas
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Human Capital

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Your company's most important assets aren't your product or your funds. It's your team! This lesson shares how valuable your human capital can be.
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founders, hiring, identity
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Realistic Optimists

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Show your investors you're a reasonable entrepreneur by being a realistic optimist.
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funding, founders
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Financials

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What financial details are important? What do they mean? Do you need to hire an accountant? How do you calculate those numbers? Read our lesson on Financials to answer all these questions and more.
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Value Propositions

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Learn the key steps to building and evaluating a successful and a creative and successful value proposition in this lesson.
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business strategy, ideas, founders