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Welcome to Startup Secrets!

This series is designed as a consistent set of frameworks and case studies for entrepreneurs and innovators to think through the key steps that could accelerate their success in starting a business. There are plenty of lessons designed to answer your questions about starting a business. So, what’s your question?
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Building a Brand

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As a startup, you have to create a face for your company. Name recognition and personality are so important to new businesses, and this lesson will help you build your brand.
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founders, identity
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Adding to Lean Startup Thinking

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The Lean Startup Methodology teaches you to focus by creating a Minimum Viable Product. But have you ever thought of defining your Minimum Viable Segment? Add to your Lean Startup Thinking to get repeatable customers and stronger products.
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business strategy, ideas
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Unique Differentiation

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Differentiating your startup is one of the keys to success. Read through this article for ways to differentiate your team and your ideas from your competitors.
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business strategy, ideas
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Focusing on Your CORE Value

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In this lesson, we're going to challenge you to focus on something smaller than a Minimum Viable Product: your CORE Value. Starting small will help you validate your idea and expand on your success.
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founders, business strategy, ideas
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Interviews

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Interviews can be daunting, but have no fear! This lesson walks through the tips and tricks of interviewing to find great candidates.
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The Golden Triangle

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Not sure what qualities to look for in a hire? Check out our Golden Triangle lesson to help you find well-rounded candidates, fit for a startup.
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Extending your Customer Lifecycle

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Coming Soon: Build an extended customer lifecycle with our 4A framework to gain sustainability in your startup
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business strategy, go-to-market
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Un-Culture

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Not defining your culture is dangerous: it leaves you with an un-culture. Read through this lesson for more on the dangers of not defining culture.
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founders, identity
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The 4M Framework

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Building your Mission Statement in a few easy steps
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identity, founders
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Funding Sources - Alternative Funding

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From crowdfunding to bootstrapping to personal investments, there are tons of ways to get money for your startup that don't involve equity.
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funding, founders