Building a Brand
As a startup, you have to create a face for your company. Name recognition and personality are so important to new businesses, and this lesson will help you build your brand.
Adding to Lean Startup Thinking
The Lean Startup Methodology teaches you to focus by creating a Minimum Viable Product. But have you ever thought of defining your Minimum Viable Segment? Add to your Lean Startup Thinking to get repeatable customers and stronger products.
Differentiating your startup is one of the keys to success. Read through this article for ways to differentiate your team and your ideas from your competitors.
Focusing on Your CORE Value
In this lesson, we're going to challenge you to focus on something smaller than a Minimum Viable Product: your CORE Value. Starting small will help you validate your idea and expand on your success.
Interviews can be daunting, but have no fear! This lesson walks through the tips and tricks of interviewing to find great candidates.
The Golden Triangle
Not sure what qualities to look for in a hire? Check out our Golden Triangle lesson to help you find well-rounded candidates, fit for a startup.
Extending your Customer Lifecycle
Coming Soon: Build an extended customer lifecycle with our 4A framework to gain sustainability in your startup
Not defining your culture is dangerous: it leaves you with an un-culture. Read through this lesson for more on the dangers of not defining culture.
The 4M Framework
Building your Mission Statement in a few easy steps
Funding Sources - Alternative Funding
From crowdfunding to bootstrapping to personal investments, there are tons of ways to get money for your startup that don't involve equity.