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Welcome to Startup Secrets!

This series is designed as a consistent set of frameworks and case studies for entrepreneurs and innovators to think through the key steps that could accelerate their success in starting a business. There are plenty of lessons designed to answer your questions about starting a business. So, what’s your question?
How do I…
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Iterations and Pivots

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There are times when your startup may need to change direction...but that's a scary process! This lesson will walk through best practices for iterating on your ideas and pivoting your business.
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business strategy, go-to-market, ideas
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Human Capital

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Your company's most important assets aren't your product or your funds. It's your team! This lesson shares how valuable your human capital can be.
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founders, hiring, identity
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Realistic Optimists

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Show your investors you're a reasonable entrepreneur by being a realistic optimist.
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funding, founders
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Financials

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What financial details are important? What do they mean? Do you need to hire an accountant? How do you calculate those numbers? Read our lesson on Financials to answer all these questions and more.
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Value Propositions

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Learn the key steps to building and evaluating a successful and a creative and successful value proposition in this lesson.
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business strategy, ideas, founders
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Market Opportunity and Evolution

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How do you know if there's space for you in the market? And how will that market change over the years? This lesson covers identifying market opportunity, and understanding market evolution.
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business strategy, go-to-market, ideas
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Founder Stories

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What does it take to be an entrepreneur? This lesson will teach you about characteristics, intentions, and stories of successful entrepreneurs.
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The ROME Framework

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Work through this lesson to understand how to get results from your business, and orient yourself towards success.
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business strategy
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Driving Marketing and Sales

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How do you build an effective sales and marketing machine? Check out our framework on driving marketing and sales to start building your funnels.
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go-to-market, business strategy
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The Marketing and Sales Cycle

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Customer dollars are the best validation you can have for your company. To get those dollars? You need the Marketing and Sales Cycle!
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business strategy, go-to-market