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Turning Products into Companies

Harvard Innovation Lab

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You’ve developed a great product, but how do you build a successful company around that product? Regardless of the product innovation, it can take several years to build a company. Markets change! In addition to investing in R&D, you need to prove market acceptance—then repeat and scale through sales and marketing.

This presentation offers a framework designed to help founders and entrepreneurs bridge the product-company gap, and includes the best practices for:

  • Developing foundations
  • Designing to fit
  • Architecting to attract

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